Revenues.
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Streaming Revenues:
YouTube: Music is a massive revenue stream for creators, generating over $6 billion in 2023 from ads and streaming content. Musicians can monetize their videos based on viewership.
Spotify: With over 500 million active users, Spotify pays out approximately $0.003 to $0.005 per stream. While these numbers are low for artists, the demand for innovative, decentralized alternatives is rising.
Ad Revenues for Music & Avatars:
Music in Ads: Music used in advertisements is a billion-dollar industry. Companies are increasingly turning to independent creators for custom tracks, and Bold’s NFT-based model allows creators to license their music globally.
Digital Avatars in Marketing: Brands are increasingly using digital avatars in their campaigns, particularly in gaming and virtual worlds. These avatars generate billions through sponsorships, endorsements, and branded content.
Merchandising & Brand Partnerships:
Music Licensing for Brands: Artists can license their AI-generated music to brands for use in commercials, games, and films, adding a major revenue stream.
Brand Collaborations: Just as musicians and influencers partner with brands, creators on Bold can monetize their avatars through collaborations and in-game partnerships.